5 Reasons You Need a Functional Website for Your Business

Your website puts you on the digital map. From search engine traffic, to curious customers out scouring the net, a website ensures you are seen by potential customers. How that website presents your business, however, is of equal importance. Yes, you first need to exist online. But you also need to exist with a quality, functional website. 

A website that’s dated or takes too long to load won’t be tolerated by viewers — they’ll simply keep searching and head to the next guy. Besides, your website is your chance to draw them in! Tell folks what you do, and why you do it well. Show them your team, give some background information. Whatever it is that makes you unique, it belongs on your website — working and expressing what you do best. 

Websites are the way of the world for small businesses. Take a look at these proven reasons your brand needs a functioning model. 

1. It’s Your First Impression

This is the first interaction customers have with you, make it a good one. You have the chance to show off. Don’t lead them to a clunky or poorly designed website. Spend a little effort to make sure you look great.

2. Function Draws in Business

Have you ever landed on a website that just didn’t work like it should? Maybe the links were broken or images wouldn’t load. Maybe there just wasn’t enough information and it left you hanging. More often than not, this sends potential customers running. Instead of earning their trust, they become frustrated and find your competition instead. Stop turning away interested parties due to a lack of function.

3. Mobile Traffic is King

With more and more users searching from their tablets and smartphones, your website has to adapt to the user’s screen. Functional websites are responsive websites, meaning images and text automatically adjust based on screen size. Non-responsive websites, in contrast, cut off content and won’t allow the user to see what’s on each page. 

4. It Works, Even When You Aren’t

A website is a 24/7 location for customers to learn about your business. Whether or not your business is open, your website is. Consider this overtime as a huge service to your brand. One that needs to show you off in a way that you deserve. 

5. Book Your Next Business

Another function of your website is actually booking leads. You can set up a contact form for visitors to ask questions, book a meeting time, or ask for a custom quote. Many customers are more likely to use this online sales tool, drawing in warm leads and leaving them ready in your inbox. 

A high-quality website is one of your best tools in a digital presence. Considering the impact it can have on your overall business and its impression to consumers, it’s one of the most important steps you can make for your brand.

Learn more about website upgrades that can help your brand thrive by contacting us today.